2025 Generation Next winner Derek Choy

Like many business graduates—Choy earned a bachelor of management and organizational studies with a finance specialization at Western University in London, Ont.—he expected to follow the well-travelled path toward investment banking or consulting. But, an unexpected opportunity in the CPG sector changed everything. “I fell in love with it—building bold brands, aunching exciting innovation and the amazing people who work in this industry.” 

During his time at General Mills (almost five years) and Danone (one year), Choy helped unlock more than $100 million in incremental revenue and $30 million in profit. In January 2025, he joined Restaurant Brands International, the parent company of Tim Hortons, Burger King, Popeyes and other QSR brands. 

Choy has been pivotal in transitioning Tim Hortons to operate like a CPG—growing not only through new restaurants, but data-led strategy, pricing, channel development and portfolio management. 

Previously, he served as president of the Canadian Asian International Student Association (CAISA) at Western and continues to mentor students today. “Seeing young people discover their strengths, find their direction and realize there’s a place for them in this industry is incredibly rewarding,” says Choy.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.