2025 Generation Next winner Georges Baydoun

With a degree in aerospace engineering and a master’s in operations research, Georges Baydoun worked for global technology companies before joining Loblaw in 2021. At Loblaw, he is transforming how the company uses AI and analytics to drive results across supply chain, store operations and merchandising. 

A standout accomplishment is pioneering an agentic AI framework through Loblaw’s AI Store Manager Assistant project. The framework is now becoming the blueprint for developing intelligent systems across the business, creating efficiencies and unlocking new capabilities. 

Another highlight is Baydoun’s work in space planning optimization. The project integrated complex models into an interactive web tool, delivering a network-wide sales lift. He also led the development of a tool that identifies Canadian-made products from images and descriptions. 

His long-term career goal is to continue to combine technical and AI expertise with deep industry knowledge. “That’s where you can deliver the most value,” he says. “You can be the best technical expert, but if you don’t understand the challenges facing the industry, you might not be solving the right thing.” 

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.