2025 Generation Next winner Kelvin Cheng

Starting as a produce clerk while studying business at the University of British Columbia, Kelvin Cheng didn’t initially envision a career in grocery. Influential mentors and exposure to different parts of the business inspired him to stay, eventually resulting in a leadership role at Whole Foods Market. “I’m a strong advocate of mentorship and training up the next generation because, without that, I don’t think I would be where I am today,” says Cheng.  

Throughout his 16-year grocery career, Cheng has consistently demonstrated innovation and leadership. He implemented a cross-functional approach to store operations, breaking down departmental silos and improving overall store efficiencies. He played a key role on the planning committee for Whole Foods’ 2024 North International Area Leadership, contributing to event organization and logistics planning. A key highlight for Cheng was being recognized as a Rising Star store team leader in his region, which includes 70 Whole Foods stores in three countries.  

Cheng is deeply committed to giving back. He’s led volunteer events for a senior luncheon program at Kitsilano Neighbourhood House and mobilized teams to support Quest Outreach Society, a non-profit food exchange program. “As I progress through my career, I’m looking to contribute beyond the four walls, whether it’s celebrating team members or serving the community.” 

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.