2025 Generation Next winner Margarita Duque

Although she’s been at The Clorox Company for less than two years, Margarita Duque has already delivered impressive results for the company, managing its full portfolio for major customers such as Pattison Food Group and Federated Co-operatives Limited. 

Duque completed three in-depth category reviews for Clorox, all without sales analyst support. One of the reviews for water filtration led to increased share of shelf for Brita water filters. 

Another review provided insights on trends in the post-consumer recycled (PCR) plastic garbage bag category. She went on to ensure the 2024 launch of Glad’s first-in-market white PCR garbage bags in Canada was a resounding success, securing highly visible in-store and online promotions at all Save-On-Foods stores. 

She also increased the profitability of some low-ROI promotions after finding Clorox was providing deeper discounts than necessary. Seeing the impact of her work is something Duque most enjoys. “Working in this industry is tangible. It has very measurable outcomes,” she notes. 

In the future, Duque would like to accelerate her e-commerce experience and have more strategic roles “doing things I haven’t done before.”

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.