2025 Generation Next winner Matt Dill

Matt Dill says luck brought him to the grocery industry—20 years ago, Farm Boy opened near his Ottawa home and he landed a job in the meat department. He 
later moved to Farm Boy’s manufacturing facility and then into the role of category 
manager for meat, where he consistently delivered double-digit growth. Today, Dill oversees the meat, seafood, bakery, deli, cheese and chef categories.

In meat and seafood, he led the expansion of Farm Boy’s value-added program, tripling SKUs and turning it into one of the fastest-growing areas of the business. He also drove the launch of several chef-led grab-and-go programs, collaborating across culinary, supply chain, marketing and store operations. Another career highlight is scaling the business outside Ottawa into the Greater Toronto Area and Southwestern Ontario.

For Dill, a standout achievement has been playing a role in Farm Boy’s evolution. “It went from a mom-and-pop grocery store to a huge company, and it’s been fun to 
be a part of it,” he says. Another proud moment? Playing an instrumental role in shaping Farm Boy’s commissary and manufacturing business. “It was so innovative and disruptive and a lot of hard work,” Dill says. “But, it’s the soul of Farm Boy now—the products are made by us and are unique to Farm Boy.” 

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.