2025 Generation Next winner Maxime Bourget

In his 23 years at Sobeys, Maxime Bourget has gone from working part time in a grocery store in high school to managing IGA and IGA Extra corporate stores and, ultimately, transforming entire systems for the grocer.

Bourget says he made his name at the grocer as “the go-to guy when they need someone in the different regions to put the store back on the rails.” 

He’s done everything from managing customer experience to changing the payroll system. 

His latest achievement was managing the Quebec deployment of electronic shelf labels in stores. He’s now assisting with the national deployment. 

“I’m really proud of everything I’ve done so far,” says Bourget. He adds that what he enjoys most about his role is having an impact on processes, people and in-store operations. There is a need for grocers to constantly innovate, he says, “and obviously I have the trust from my company to try new things.”  

Bourget would like to be a vice-president one day, but “I’m open to every opportunity,” he says. “I would really like to have even more of an impact on the banners.”

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.