2025 Generation Next winner Rory Johnston

Rory Johnston has achieved some of Sofina Foods’ largest business
successes over the last several years. 

He is currently responsible for sales at Loblaw, Sofina’s largest retail customer, after similar stints on the Metro and Sobeys accounts.

At Sobeys, Johnston inherited a declining account and was able to completely turn around the numbers. Among other successes, he was also instrumental in the launch of a portfolio of Lilydale sliced meat products.

But, he maintains his greatest achievement, so far, has been watching the development and career success of those he has mentored, coached and
supported.

“I want to continue to develop and improve myself as a leader so I can be part of the growth and change and development of this organization,” Johnston says. “I see a long runway for myself here and just want to ensure that I absorb as much as I can in each role so I can lean on that experience in future roles as well.”
See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.