2025 Generation Next winner Sarah Atteck

Sarah Atteck brings clear vision and genuine passion to her role at General Mills Canada, where she oversees several high-profile portfolios, including cereals and Costco, which are central to the company’s growth. 

She says working on the Costco portfolio has been particularly transformative for her career, pushing her to reimagine conventional retail thinking. Atteck says she’s had to overcome new barriers and find alternative ways to appeal to buyers. “Making significant headway in growing our Costco business over our last two fiscal years 
is one of my proudest accomplishments.” 

Her collaborative approach shines through in her recent distribution and shelf-optimization work. Working closely with the insights and sales teams, she created customized strategies for different retail banners that balance product launches with strategic portfolio management. 

Atteck’s genuine love of food continues to inspire her work. “Being in the food industry is a dream,” she says.

Known for uniting people around shared goals, Atteck prioritizes developing her team. As co-lead of the Asian Leaders Network, she also strengthens her community through cultural celebrations and inclusion initiatives. 

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.