2025 Generation Next winner Spencer Laprairie

Spencer Laprairie got his start at Federated Co-operatives Limited (FCL) stocking shelves at a Saskatoon Co-op while studying finance at the University of Saskatchewan.

It didn’t take long before he realized how much happens behind the scenes. “I enjoyed working at the store level, but moving into a role higher in the organization—where I could influence what products hit the shelves and how they’re promoted—was really exciting,” he says.

That curiosity and drive led him to FCL’s home office in 2016, where he quickly became known for bridging consumer insight, data and operational realities. As he advanced into category roles, Laprairie gained a reputation for managing multiple portfolios, supporting others and tackling increasingly complex projects.

One of his proudest achievements was helping bring pre-cooked Greek- style ribs to market—an early private-brand entry in a fast-growing segment. “It became a huge hit, especially in Western Canada,” he says.

Now a senior manager, he urges young professionals who are accustomed to remote or hybrid setups: “Make sure you network with your colleagues and just keep learning.”
 

Outside work, Laprairie volunteers in minor hockey. “I love being around the rink,” he says.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.