2025 Generation Next winner Tylre Brown

During his 14-year career at I-D Foods, Tylre Brown has worked in both sales and marketing roles, gathering key insights into what retailers and brands are seeking. 

“I like to challenge the norm by trying to understand both what brands want to do and what retailers are looking to accomplish,” Brown says. 

Along the way, he’s made significant contributions to the company. Brown spearheaded the development of I-D Foods’ e-commerce channel, which “has grown to be pretty significant” and now represents about 6% of the company’s business. Taking on Nando’s Peri Peri Sauce brand, Brown increased sales eightfold, making it the No. 3 hot sauce brand in Canada. “I’m very proud of the work I did on that from a marketing front,” he says. 

Beyond those successes, Brown takes pride in mentoring others and seeing people he supported succeed. “My goal is to essentially get to a position where I can support other people to do the same thing I’ve done and grow in the industry,” he says. “That’s where I find such joy in what I do.”

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.