2025 Generation Next winners Tyler Gubb

One of Tyler Gubb’s greatest strengths lies in his ability to lead people effectively while consistently driving business results. From his early days as a district manager through his current role leading PepsiCo Beverages development at Costco Canada, Gubb has focused on helping teams prepare, reflect and grow beyond what they thought possible. 

His partnership work with Costco has created strong momentum for both organizations, with Gubb successfully commercializing multiple unique offerings across carbonated soft drinks and ready-to-drink tea in 2025.  

Committed to his own development, Gubb has completed two major PepsiCo leadership programs and spent four years mentoring others through PepsiCo Canada’s Mentorship Program. 

“I try to lead by example and show vulnerability within a team environment,” he explains. “Having held several roles in a short period, I recognize that 
I may not always be a subject matter expert at the outset, so I’ve found that showing vulnerability builds trust, empowers my team and creates space for collaboration and growth.” 

A father of three, Gubb contributes more than 300 hours annually coaching youth hockey and lacrosse in Durham region, which he says has strengthened his ability to communicate and motivate diverse teams.

See the full list of Generation Next 2025 winner profiles.

Profiles were published in the December 2025/January 2026 issue of Canadian Grocer.