2025 Star Women in Grocery Award Winner Tracey Pritchard (Q&A)

Tracey Pritchard

Director, Private Brands 
Pattison Food Group

How did you get your start in the grocery business?

I got my start back in 2002 when I was looking for a career change that offered more time with my young family. A friend who worked for the Overwaitea Foods Group (now Pattison Food Group) told me about a temporary role. It was the perfect opportunity to transition into a new field while balancing time at home. 

What keeps you passionate about your work?

The excitement of innovation, driving positive change and inspiring a team.  

What is a career challenge you've faced and how did you overcome it?

As a new manager back in 2015, I faced imposter syndrome, feeling like I wasn't qualified for the role. I focused on continuous learning, seeking feedback from colleagues and mentors, and finding a trusted network where I could be vulnerable. It didn't happen overnight, but gradually I built confidence in my abilities and embraced my role as a leader.  

Best career advice you've received?

The best career advice I've received is: "Don't let anyone tell you can't; ask them how you can. Turn obstacles into opportunities for growth and learning."

What has been a career highlight, so far?

A career highlight was receiving a 2024 Leadership Excellence Award during the 2025 Pattison Food Group Leadership Summit. It was incredibly humbling, especially considering the amazing leaders I work alongside every day. This recognition reinforced my commitment to continuous improvement and supporting my team.

How do you like to spend your time outside of work? 

I love to travel, camp and, most importantly, spending time with family—my husband Shawn and daughters, Morgan and Jordyn. 

What is a fun fact about you?

I originally went to school to be a hairdresser. It's really where I get my gift of the gab.

Click here for the full list of 2025 Star Women in Grocery Award winners.