Shellee Fitzgerald

Editor-in-Chief

Author Profile

Shellee Fitzgerald is an award-winning writer and editor who has been covering the grocery industry for more than 20 years. A graduate of Queen's University, prior to joining Canadian Grocer Shellee held editorial/communications roles at Restaurants Canada, Chapters Online and the Toronto Sun. You can reach Shellee at [email protected]

ARTICLES BY THIS AUTHOR

1/14/2026
In the AI era, strategic partnerships are key to retail success
At NRF’26, execs from Dell Technologies, Accenture, Everseen and Nvidia touted the power of collaboration and education in building effective AI solutions at retail

Shellee Fitzgerald
12/14/2025
Introducing the Generation Next winners of 2025
Learn more about the grocery industry's rising stars

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Alexandre Jacques
Director, simplification and optimization, Agropur

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Tyler Gubb
Senior national account manager, PepsiCo Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Aurelie Goffinet
Senior brand manager, marketing, Oikos, Danone Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Daria Garlicki
Senior sales leader, Mars Wrigley Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Margarita Duque
Senior key account manager, The Clorox Company of Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Koralie Dupont
Store manager, Super C Mont Tremblant, Metro Inc.

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Rose Donatelli
Sales director - fluid, Lactalis Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Marleen Dimeski
Senior marketing manager, emerging brands (snacking), Bimbo Canada

Shellee Fitzgerald