Shellee Fitzgerald

Editor-in-Chief

Author Profile

Shellee Fitzgerald is an award-winning writer and editor who has been covering the grocery industry for more than 20 years. A graduate of Queen's University, prior to joining Canadian Grocer Shellee held editorial/communications roles at Restaurants Canada, Chapters Online and the Toronto Sun. You can reach Shellee at [email protected]

ARTICLES BY THIS AUTHOR

12/14/2025
2025 Generation Next winner Richard Bertrand
Customer team lead, Unilever Canada

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Zak Bannerman
Director, strategic marketing partnerships, Sobeys Inc.

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Georges Baydoun
Principal AI engineer, Loblaw Companies Ltd.

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Sarah Atteck
Brand manager, cereal, General Mills Canada

Shellee Fitzgerald
12/14/2025
Introducing the Generation Next winners of 2025
Learn more about the grocery industry's rising stars

Shellee Fitzgerald
12/14/2025
2025 Generation Next winner Brett Arbique
Associate director, customer sales planning, Kraft Heinz Canada

Shellee Fitzgerald
12/1/2025
NIQ on shifting consumer tides and new opportunities
From buy Canadian to GLP-1s and the forgotten generation—Carman Allison highlights areas for growth in the years ahead

Shellee Fitzgerald
11/26/2025
PHOTO GALLERY: GroceryConnex 2025
The sold-out event served up a full day of experts, insights and awards

Shellee Fitzgerald
11/25/2025
PHOTO GALLERY: La Grande Tablée Toronto 2025
The event raised $245,000 to support La Grande Tablée des Chefs' mission to feed and educate

Shellee Fitzgerald
11/24/2025
Farmers will lobby Ottawa for $50K guaranteed annual income pilot program
Group also voted to lobby Ottawa for cap on profits of major grocery chains

Shellee Fitzgerald