Aidan Tracey leaving AMG for SGS International

Acosta Mosaic Group president is set to leave the agency at month's end
1/6/2015

Acosta Mosaic Group (AMG) president Aidan Tracey will leave his position as head of the agency at the end of January.

Tracey has been appointed CEO of at the graphics and printing firm SGS International, which serves retail and packaged goods clients like Procter & Gamble.

At this time, there are no formal plans to replace Tracey. Instead, its senior executives will take on “elevated accountability,” according to Mosaic Canada president Jeff Rogers.

Moving forward, Rogers will assume responsibility for experiential marketing in North America while Brian Kava, president of Mosaic’s retail marketing division in the U.S. will also take on new “accountabilities.”

Acosta Canada president Shaun McKenna will continue to lead the sales side of the business for both Mosaic and Acosta.

According to Rogers, AMG’s executive team has been working with Tracey on a transition plan for several weeks. “Aidan has built an incredible company and a really special place to work, he said”

Rogers attributed AMG’s growth to Tracey’s leadership. “He’s really helped our clients be successful in the ever-changing marketing landscape. He’s a true visionary.”

During Tracey’s tenure the agency acquired Consumer Impact Marketing, one of its biggest competitors, and Hunter Straker, a strategic planning, retail and promo marketing shop.

Over the course of 11 years, Tracey rose the ranks from president of experiential to CEO of Mosaic Sales Solutions (which was acquired by Acosta Sales & Marketing in 2012) to, finally, the most senior position at AMG, which he has held since July 2012.

“I’m incredibly proud of what we’ve accomplished, and I know 2015 is going to be the best year yet for the company,” Tracey said. “While I am taking on a new challenge, I will always be a close friend and advocate of AMG.”

This article first appeared in Marketing Magazine.

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