Air Miles adds Goodfood, Natura Market to card-linked offers program

Air Miles has launched three new brand partnerships with Goodfood, Natura Market and Peter & Paul’s.

At launch, collectors will earn 45 Miles for every $85 spent at meal kit service Goodfood and 50 Miles for every $100 spent at either e-commerce grocer Natura Market or gifting company Peter & Paul’s. 

Consumers can link any Canadian-issued Mastercard to their Air Miles account to collect rewards. 

"Through our multiple open and flexible partnership models, our program is in a unique position to provide exciting new opportunities for Canadian consumers to engage with brands of all sizes and from a range of industries. This flexible approach directly benefits consumers by providing them with the choice to engage with our program in a manner that meets their expectations," said Shawn Stewart, president, Air Miles Reward Program, in a statement.

The announcement follows the addition of Pattison Food Group to Air Miles’s card-linked offers promotion.