Aldi ad leverages "Game of Thrones" popularity
German discount retailer parodies HBO series to promote toilet paper
The end of “Game of Thrones” is neigh but before HBO's most successful series comes to an end, German discount supermarket chain Aldi is playfully getting in on the action.
A 30-second parody, running online and on television in the U.K., shows two warriors sitting on their "thrones" playing chess and comparing toilet paper brands.
"Choosing your loyalties can be a dangerous game, but not when it comes to toilet roll. Make the swap to Aldi and you could save money on a wide range of home essentials every week," reads copy on the retailer's YouTube channel. Check it out:
Advertisement - article continues below
Advertisement