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Marketing
Pusateri’s marks 60th anniversary with 60% off discounts
Promotional campaign aims to thank and reward loyal customers
Marketing
Pepsi reveals new logo, visual identity
Revitalized design includes an updated colour palette and modern typeface
Marketing
Lactalis Canada celebrates simplicity of Astro Original brand in new campaign
Campaign includes a 30-second national TV commercial
Marketing
Little Potato Company unveils new brand identity
Company rolls out refreshed logo and packaging
Tech
Reward apps help Canadians save, but where is the data going?
Money-saving apps are collecting users' information. Are Canadians concerned about their digital privacy?
Tech
From marketing to design, brands adopt AI tools despite risk
Coca-Cola and Instacart are turning to artificial intelligence, but experts warn of the potential harm they can cause
News
BMO Financial Group signs deal to buy Air Miles
The deal requires court approval and is also contingent on Air Miles' parent company not receiving a 'more favourable offer'
Marketing
Balderson Cheese giveaway highlights value of aged cheese
A limited number of Canadians can sign up for the chance to receive a complimentary block of cheddar, to be delivered in a year
Marketing
Kraft Dinner launches limited-edition Spoon KD packaging
Brand looks to remedy its “fork up” with new campaign
Marketing
Nutrinor collaborates with Pigeon to create carbon-neutral packaging
New carbon-neutral milk pint is made of unbleached cardboard that uses fewer raw materials
Marketing
Jack Harlow stars in Doritos Super Bowl commercial with Missy Elliot, Elton John
Commercial encourages fans to "try another angle" and break out of the norm
Marketing
PopCorners teases "Breaking Bad"-inspired Super Bowl ad
Spot stars actors from the hit series, including Bryan Cranston and Aaron Paul
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