Amazon pulls diaper line from virtual shelves

Says customer feedback has prompted them to make design changes

Just six weeks after launching its own line of diapers, Amazon has pulled its Elements private label line off the digital shelves. Amazon Elements was launched in the U.S. exclusively to Amazon Prime members. Although the diapers sold fairly well, Amazon's reviews showed they were less popular than their branded counterparts. Amazon opted pull the range from for design improvements. Read the full story here.

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