Are waste-free grocers the future?

With food waste top of minds for many grocers, especially those in Europe, there's one German supermarket that's looking to go for a waste-free model.

This summer, Original Unverpackt (Original Unpacked) will open the country's first zero packaging store in Berlin. Its goal is to prevent waste.

Original Unverpackt will offer a mix of organic food (some 600 items) and won't offer anything that’s wrapped in cellophane, Tetra Paks, or Styrofoam trays, according to a report.

Products are sold in bulk in upside-down containers with a lever where consumers can decide how much they need.

READ: America's first zero-waste grocer, In.gredients

Customers are encouraged to fill up their own reusable food containers or they can borrow one from the store. They can also use the store's recyclable paper bags.

The grocer will help its consumers control the amount of food and single-use packaging waste they create by enabling to purchase an exact amount of food.

Original Unverpackt's owners, Sara Wolf and Milena Glimbovski opened their store with some private investment, and 100,000 Euros’ worth of crowd funding.

They said in a report that they think sustainable consumerism “will be sexy.”

Check out their pitch video (in German) below: