To promote the launch, Venturepark sent out a box containing products from brands it works with—including Fody Foods; the “tree water” brand Sapsucker; plant-based protein pancakes brand Flourish; and Outcast Foods, which turns rejected, surplus or past-date fruits and vegetables into sustainable food products.
The box directed recipients to a video link in which Dickinson explained it was more than a box of products, and that it represented “the future of Canada,” with an increased emphasis on living well.
Dickinson said prior to the pandemic, she and her team had identified a shift in consumer behaviour in which they were becoming increasingly educated about the foods they consumed, while seeking healthier lifestyles.
“We believe that food and beverage, health and wellness and agriculture entrepreneurship will become key economic drivers for our nation moving forward,” she said. “This is why we have strategically shifted our current business units, acquired others and are developing new ones, to embrace and respond directly to this trend.”