Brian Ross

Brian Ross

President, Precima

Author Profile

Brian Ross is the President of Precima, LoyaltyOne’s advanced analytics solution. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he works with leading North American retailers and manufacturers to implement world-class customer management strategies. He is the author of the "Shoppertunities" blog series for Canadian Grocer. Contact him at: [email protected]

ARTICLES BY THIS AUTHOR

1/18/2016
Why your New Year’s diet should include data

Brian Ross
9/28/2015
Big data and emerging markets
How modern grocers can use data to reach emerging-market consumers

Brian Ross
7/29/2015
Satisfy your shoppers' demand for local
How grocers can use data to better meet the demand

Brian Ross
3/18/2015
The untapped potential of ethnic shoppers

Brian Ross
1/11/2015
5 strategies to support your shoppers' resolutions

Brian Ross
11/20/2014
Smart cross-merchandising helps your holiday shoppers and bottom line

Brian Ross
9/17/2014
Five reasons successful grocery retailers outsource their data analytics

Brian Ross
7/29/2014
Is the right data reaching your store managers?
Make sure your front-line managers have the info they need to make more confident and effective decisions

Brian Ross
3/26/2014
Beacons: The next step toward customer personalization?
Retailers are now using apps to send real-time offers and content to shoppers

Brian Ross
10/31/2013
Are you ready for the grey tsunami?
The aging boomers provide retailers with some real challenges as well as opportunities

Brian Ross
7/23/2013
Canned goods–not canned prices with personalized pricing
How grocers can implement a personalized pricing strategy in four steps

Brian Ross
3/27/2013
Leveraging Shopper Data

Brian Ross