Carman Allison

VP, Nielsen

Carman Allison is vice-president of consumer insights at Nielsen in Toronto. He is the author of the "Shopper Sense" blog series for Canadian Grocer.

ARTICLES BY THIS AUTHOR

5/20/2020
Planning for what comes next
How grocers and brands can build consumer loyalty in a post COVID-19 world

Carman Allison
2/20/2020
The evolution of snacking
Snacks represent a huge opportunity, but to unlock growth you need to understand your snackers

Carman Allison
11/26/2019
The challenge of gender bias

Carman Allison
5/28/2019
FMCG and the online opportunity
As they gain momentum online, opportunities abound for fast-moving consumer goods.

Carman Allison
2/22/2019
Clean sweep
Canadians spend more than $2 billion annually on household products.

Carman Allison
8/31/2018
Courting LGBTQ+ consumers
Want to woo these big spenders?

Carman Allison
5/23/2018
Why millennials still matter
Understanding the purchasing power of this group can be tricky, but it’s well worth the effort

Carman Allison
3/21/2018
"Made in" matters... or does it?
Consumer preferences are tipping toward global brands over local ones in most categories

Carman Allison
10/20/2017
Making the most of meal kits
While the market is still in its infancy in Canada, meal kits serve up opportunities for grocers

Carman Allison
2/16/2017
Competing in the new retail landscape
Change is a constant in retail.

Carman Allison