ARTICLES BY THIS AUTHOR
Thanks to social media and online shopping, women are more important to grocers and consumer packaged goods companies than ever before
While the market is still in its infancy in Canada, meal kits serve up opportunities for grocers
Understanding the purchasing power of this group can be tricky, but it’s well worth the effort
As they gain momentum online, opportunities abound for fast-moving consumer goods.
For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it.