Carman Allison

VP, Nielsen

Author Profile

Carman Allison is vice-president of consumer insights at Nielsen in Toronto. He is the author of the "Shopper Sense" blog series for Canadian Grocer. 

ARTICLES BY THIS AUTHOR

02/16/2017

Competing in the new retail landscape

Change is a constant in retail.
12/08/2016

Women of influence

Thanks to social media and online shopping, women are more important to grocers and consumer packaged goods companies than ever before
03/21/2018

"Made in" matters... or does it?

Consumer preferences are tipping toward global brands over local ones in most categories
10/20/2017

Making the most of meal kits

While the market is still in its infancy in Canada, meal kits serve up opportunities for grocers
02/22/2019

Clean sweep

Canadians spend more than $2 billion annually on household products.
08/31/2018

Courting LGBTQ+ consumers

Want to woo these big spenders?
05/23/2018

Why millennials still matter

Understanding the purchasing power of this group can be tricky, but it’s well worth the effort
05/28/2019

FMCG and the online opportunity

As they gain momentum online, opportunities abound for fast-moving consumer goods.
02/20/2020

The evolution of snacking

Snacks represent a huge opportunity, but to unlock growth you need to understand your snackers
11/26/2019

The challenge of gender bias

For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it.