ARTICLES BY THIS AUTHOR
Women of influence
Thanks to social media and online shopping, women are more important to grocers and consumer packaged goods companies than ever before
"Made in" matters... or does it?
Consumer preferences are tipping toward global brands over local ones in most categories
Making the most of meal kits
While the market is still in its infancy in Canada, meal kits serve up opportunities for grocers
Why millennials still matter
Understanding the purchasing power of this group can be tricky, but it’s well worth the effort
FMCG and the online opportunity
As they gain momentum online, opportunities abound for fast-moving consumer goods.
The evolution of snacking
Snacks represent a huge opportunity, but to unlock growth you need to understand your snackers
The challenge of gender bias
For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it.