Aylmer’s new ad suggests ‘some soups leave a tariff aftertaste’
A new ad from Canadian soup brand Aylmer hopes to encourage shoppers to choose homegrown products.
As the U.S.-Canada trade war begins, the Quebec-based company is reminding Canadians that American soups “leave a tariff aftertaste”—sour enough to prompt a spit-take.
"As trade relations with the United States deteriorate, it is essential to support our Canadian businesses and strengthen our domestic capabilities. Rather than simply enduring the effects of the tariffs, we have chosen to respond boldly by highlighting the quality of our soups, proudly made in Saint-Hyacinthe," said Daniel Cousineau, president and CEO of Aliments BCI Foods, which produces and distributes Aylmer soups, in a release.
The new campaign was produced in partnership with Montreal agency Les Évadés.
Watch Aylmer’s ad below:
