The BC Cherry Association Launches the Inaugural Canadian Cherry Month

The peak of Canadian cherry season is mid-July to mid-August, when cherry-lovers across Canada can enjoy the superb quality and taste of delicious and nutritious Canadian cherries, and this summer promises to be like no other.

The BC Cherry Association (BCCA) is launching Canadian Cherry Month to showcase the outstanding quality and taste of Canadian cherries and to celebrate the hardworking farmers and producers who ensure superb quality and freshness from farm to table, from coast to coast. 

"We are thrilled to launch the inaugural Canadian Cherry Month and to recognize the incredible contributions of cherry growers to Canadian agriculture, the economy and food supply," said Sukhpaul Bal, President of the BCCA. "We invite all Canadians to join us in celebrating this delicious and nutritious fruit and to support our Canadian cherry industry by enjoying the best tasting cherries in the world.” 

From July 15-August 15, 2023, Canadians can participate in a variety of cherry-themed promotions across the country. Canadian Cherry recipe contests, photo contests, and in-store retail cherry celebrations are just a few of the many ways to shine a light on Canadian cherries this summer.

During Canadian Cherry Month retail grocers are encouraged to participate in a national retail display contest aimed at promoting these juicy sweet summer treats. The BCCA will provide retailers with a Retail Toolkit, including downloadable, customizable marketing and messaging assets to support the program as well as great prizes for contest winners. 

To support the program, the BCCA will be executing a national consumer campaign comprised of contests, promotions, a digital ad campaign and PR campaign. 

To receive your Canadian Cherry Month Retail Display Competition Information Kit, sign up here. For more information about Canadian Cherry Month and access to the Retail Toolkit, please visit www.canadiancherrymonth.com.