Becel Kind Hearts Fund donates $500,000 to Second Harvest
Who: Becel
What: The Becel Kind Hearts Fund has partnered with Second Harvest and made a $500,000 donation to the food rescue organization.
Becel Kind Hearts Fund's annual donation supports local charities that get food onto the plates of Canadians faced with food insecurity.
"At Becel, we believe kind hearts are strong hearts, and strong hearts do more good," said Mandy Au, head of marketing, Upfield Canada, in a release. "Becel Kind Hearts Fund is thrilled to sponsor Second Harvest, a reputed organization that shares the goals of embracing kindheartedness and getting sustenance to Canadians faced with food insecurity."
In the spring of 2020, Becel launched the Kind Hearts Fund, an initiative that that was created to address the immediate needs brought on by the Covid-19 pandemic, including the growing issue of food insecurity.
Subsequently, Becel Kind Hearts Fund pledged to donate $500,000 annually to food banks across Canada. In 2023, the fund donated $500,000 to 14 local charities across Canada.
"With this incredible contribution, Becel is not just donating money, they're igniting hope, nourishing communities and paving the way for a brighter, more sustainable future." Lori Nikkel, CEO of Second Harvest, stated. "Non-profit organizations and thousands of people across Canada will directly benefit from Becel's Kind Hearts initiative, and we are immensely grateful to play a part in this important work. With partners like Becel by our side, we know we can move the needle on food insecurity and food waste in communities throughout the country together."
