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Walmart Canada raised $7 million for Children's Miracle Network

Annual spring campaign benefits children’s hospitals across Canada
Jillian Morgan, female, digital editor for Canadian Grocer
Exterior shot of Walmart Canada store
The campaign ran May 9 to June 2.

Who: Walmart Canada

What: The retailer’s annual spring fundraising campaign for Children’s Miracle Network raised $7 million to benefit children’s hospitals across Canada.

The campaign, which ran May 9 to June 2, supports initiatives like research, equipment and the creation of specialized healing environments.

Walmart kickstarted the campaign with a $1 millon donation.

"For 30 years, our associates and customers have played an important role in helping children live better through our work with Children's Miracle Network," said Rob Nicol, VP of communications and corporate affairs, Walmart Canada, in a release. "We're grateful for their steadfast commitment and overwhelming generosity as we celebrate another successful campaign."

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