Bel Canada Group ups Marie-Ève Robert and Chantal Pelletier

Dairy company Bel Canada Group has appointed Marie-Ève Robert as VP of marketing and CSR and Chantal Pelletier as brand director of GoGo squeeZ.

Robert joined the company in 2013, serving as VP of marketing since 2020. She is responsible for business objectives related to brands such as Babybel, Boursin and The Laughing Cow.  

As head of the marketing team Robert manages communications and public relations for the brands as well as the corporate social responsibility unit (CSR). 

Working in agri-food and marketing for over 20 years, Robert previously worked as a brand manager for Molson Coors Canada and Saputo Bakery, as well as client service director at FCB Global.

Pelletier, meanwhile, boasts more than 20 years of experience as a marketing manager in Quebec and Canada, including three years as brand manager at Bel Canada Group (she joined the company in 2015).

She will now be responsible for the growth of the GoGo squeeZ brand in Canada after her contribution to the success of Boursin and The Laughing Cow. 

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