Who: Ben’s Original
What: The Mars Food Canada is bringing back its Be An After-School Hero initiative as it launches Ben’s Original 10 Medley, a new range of grain and vegetable medleys.
From July 3 to November 12, the brand will donate $1 to Food Banks Canada for every purchase of Ben's Original products, up to $100,000.
The Be An After-School Hero program was first introduced last summer.
"No one should have to choose between providing their family a nutritious meal and making ends meet," said Eric Huston, general manager, Mars Food and Nutrition Canada, in a statement. "By supporting Food Banks Canada, we are working towards a more equitable future where every table has dinner on it."
Ben's Original 10 Medley is now available in Canada in four flavours and combinations: Chinese Style Five Spice; Caribbean Style; Smoky Southwest; and Tomato & Herbs.