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01/27/2022

Better Bears appoints a national director of sales

Matthew Moore joins the company with a mandate to grow sales and demand of its low-sugar gummy bears

Better Bears, a B.C.-based maker of plant-based snacks, has appointed Matthew Moore as its national director of sales.

In this role, Moore will be responsible for driving sales growth of the company’s low-sugar gummy bears, growing demand and building merchandising solutions.

"We are fortunate to have recruited someone of Matthew's caliber to drive sales growth for Better Bears portfolio," said vice-president of business development and growth Lorenzo DiNino.

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