Bimbo Canada, NHL partner on contest

Bimbo Canada is collaborating with the NHL on a nationwide contest.

Hockey enthusiasts have the chance to win one of three all-expenses-paid trips to the 2024 Rogers NHL All-Star weekend (Feb. 2 and 3) in Toronto.

Each prize package includes two event tickets, round-trip airfare, a three-night hotel stay and $1,000 in spending money.

Fifteen weekly prizes are also available, each consisting of a $500 NHLShop.ca gift card.

To enter, consumers can locate the QR code on Bimbo Canada’s packaging or visit the website. 

Canadians can earn three additional entries by uploading a receipt as proof of purchase from Bimbo Canada’s brands, including Dempster’s, POM, Bon Matin, Villaggio, Little Bites, Vachon, Ben’s and Hostess. 

The contest kicked off on Sept. 14 and runs through Dec. 27. 

"This partnership with the NHL offers our consumers a unique and exclusive opportunity to experience the thrill of the 2024 Rogers NHL All-Star weekend – a dream event for any NHL fan," said Tania Goecke, vice president, marketing at Bimbo Canada, in a statement. "This collaboration underscores our commitment to delivering innovative and engaging promotions to Canadians, all while simply purchasing our high-quality baked goods and snacks. We look forward to the excitement this promotion will generate among hockey fans."