The birth of a modern jingle

This illustration detailing how Dempster’s found its new jingle popped up at Canadian Business on Thursday. This process is likely familiar many readers, but it’s a fun peek inside a brand’s inner workings. Toronto audio design house Grayson Matthews crafted the tune which you can hear below).




Here is the result:
http://youtu.be/hr4C4GxISaE

This story first appeared in Canadian Business.