BodyArmor refreshes visual identity, launches new campaign

BodyArmor has launched its new visual branding alongside its “Choose Better” campaign. 

The campaign “celebrates athletes and everyday consumers who challenge the status quo in pursuit of becoming better every day,” notes a press release. 

The visual branding of the sports drink features a new word mark and modernized packaging with a "simplified design to showcase the reality of ingredients." The new branding aims to "differentiated [the brand's] portfolio."

READ: Demand for beverages that refuel and rehydrate are on the rise

The "Choose Better" campaign will air across national television in cities like Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton. The campaign will also feature digital creative, streaming, out-of-home and social media extensions. 

“Featuring Connor McDavid and Vladimir Guerrero Jr., the campaign encourages Canadian consumers to make more considered decisions that make today better than yesterday, including how they hydrate,” states the release. 

BodyArmor officially debuted in the Canadian market in Jan. 2024, marking its first expansion beyond the U.S.