Brandless eyes physical stores

When Brandless relaunched in June under its new ownership SEO National, it had a limited assortment of consumables available for sale. Now, the direct-to-consumer grocery site is offering an array of items in home goods, baby, personal care, travel, and health and wellness, and is even eyeing brick-and-mortar distribution.

In a press release, the company declared that "Brandless is back," and it's offering weekly deals to consumers in addition to a newsletter that contains life-hack content and information around product launches.

The company said it would introduce line extensions over the next 12 months and planned to have more products available through Amazon and in select physical store locations this year. Before it abruptly shut down in February, Brandless had discussed rolling out 10,000 items to stores across the U.S.

"Brandless is back and our fundamental belief that quality and fair pricing doesn't have to live in separate worlds, still stands true," said Brandless CEO Ryan Treft. "We also understand we need to get back to our roots, put our community first and go back to the basics by holding onto the core products that people know and love."