According to NielsenIQ, Canadian food sales rose just 4.4% while American products fell 4.1%—proof that maple leaf marketing moves the needle, but only slightly. In the end, price still rules the cart
Keeping a tariff on tea to punish the U.S. is like taxing umbrellas to get back at the clouds. The real losers are not Washington lobbyists—but Kenyan farmers and Canadians
Emotions may ignite a movement, but only value, trust, and competitiveness can sustain it—food patriotism is powerful, yet fleeting when the price tag grows