Cause Marketing/ Community Programs

Commercial encourages fans to "try another angle" and break out of the norm

Each shirt comes with a detachable Kids Help Phone contact card that can be shared or saved for future use

Grocer is also donating care packages and food items with the support of partners Maple Leaf Foods, Pizzeria Libretto and Lassonde

A total of $1 million in funding is available for the upcoming year

The sponsorship was initiated and driven by Giant Tiger's DEI committee and employee resource groups (ERGs)

“The Floor is Flava” takes place on a chicken-wing shaped island, and features several visual cues for the popular hot sauce brand, including a volcano named Mt. Frank

Now in its 16th year, funds raised as part of the campaign have been donated to 17 charities

Dan Magliocco brings more than three decades of experience to the role

Chris Gruber, managing director, head of private brands at Calgary Co-op, discusses creating the all-natural, biodegradable soap

Stacy's Rise Project has opened its applications to women founders based in Canada, expanding the program beyond the U.S.