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Marketing Tactics

  • The main events

    It’s hard enough to run a grocery store, let alone put on a show for customers.
  • Pushing Produce

    No longer just side dishes, fruit and vegetables are driving the main course.
  • Top of the World

    This year's 10 Community Service Award finalists prove that Canadian grocers go to extreme lengths to lend a helping hand
  • Getting the goods on Target

    Let's cut through the hype to find out what effect Target's entry into Canada will mean for grocery
  • Private label vs. national brands

    Name brands have been winning the war for customer dollars lately.
  • Let’s get sexy!

    In the hunt for young talent, grocers are losing out to consumer packaged goods companies.
  • A distinct problem

    Quebec’s Provigo is crying out for help from the new president of Loblaw
  • Black ties and shiraz

    Loblaw’s private-label gourmet line aims to take grocery shoppers upmarket.
  • Golden Pencil winners 2011

    Reading through the names of past recipients of the Golden Pencil Award is like going through a who’s who of Canadian grocery industry history: Sam Steinberg, Anthony Longo, David Sobey and Wallace and Harrison McCain.
  • Maritime man

    Paul-Emile Légère became the first Acadian to lead Co-op Atlantic when he took over as CEO in May.
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