The rise of the value-driven consumer Giving shoppers the lowest price ma not give you the best lift in sales We perceive brands the same way we look at faces (study) New study finds that people assess brands using the same psychological mechanisms they do for appraising faces Canadians are charitable at the checkout (survey) Contributions may be small, but checkout programs can still raise big bucks Scotties says tissues aren't just for cold season Tissue brand turns wordsmith for Quebec-based creative Harvesting Manitoba's riches Changing product launch plans Ready to bet on a different approach? Ontario urges students to consider careers in agriculture food sector Opportunities in farming go beyond long hours and physical toil, says Liberal MPP Arthur Potts How can retailers win over millennial shoppers? A look at what this demographic values most when it comes to the retail experience Smaller chip bags help drive sales for PepsiCo PepsiCo tops Wall Street expectations, boosted by price hikes and cost cutting Campbell campaign asks soup consumers to come together Aims to unite millennials over a bowl of soup First Previous 217 218 219 220 221 Next Last
