Cadbury commits $200,000 to Food Banks Canada

Who: Cadbury

What: The confectionery company has launched a national campaign in support of Food Banks Canada.

Inspired by hockey culture, “Make Every Bite Count” sees Cadbury team up with the NHLPA and hockey players Nazem Kadri and Marie-Philip Poulin.

Until May 18, a portion of proceeds from Cadbury product sales will be donated to Food Banks Canada and select affiliate food banks, up to $100,000. 

The company will also make a direct donation of $100,000 to Food Banks Canada.

"Canadians love hockey, and they also care deeply about their communities," said Pierina DeCarolis, head of communications and community impact at Cadbury parent company Mondelēz Canada, in a statement. "With this campaign, Cadbury is striving to be a real force in the fight against food insecurity, using our brand to drive meaningful change. By bringing together a shared love of hockey with a shared commitment to giving back, we're making it simple for Canadians to take action. When you buy a Cadbury product, you're helping donate a meal to someone who needs it."