Calgary Co-op expands membership program

Calgary Co-op is expanding its members program.

The grocer launched its refreshed loyalty program last year in partnership with Denmark-headquartered grocery tech company Lobyco.

READ: Calgary Co-op CEO talks refreshed membership program

As part of the expansion, rewards can now be redeemed at fuel and convenience stores, in addition to the co-op's grocery, pharmacy, liquor, home health care and cannabis locations.

Members can also now monitor their estimated profit-sharing progress throughout the year via the mobile app and receive the previous year’s patronage in the app at the beginning of each year. 

Since the app's launch in September 2023, more than 100,000 customers have downloaded the app.

“The Lobyco team was hands-on from the beginning through development, to launch, as well as during the addition of new enhancements to the app,” said Ken Keelor, CEO of Calgary Co-op, in a release. “They understood our unique needs as a member-owned co-operative, as well as the incredible opportunity we had to refresh our membership program and launch an app that revolutionizes the way we pay patronage and enhances our members’ shopping experiences. Our journey is just beginning, and we value their partnership.”