Calgary Co-op is set to take part in The Grocery Foundation’s Toonies for Tummies campaign when it returns to Ontario, Western and Atlantic Canada early next year.
Some 1,500 stores are expected to participate in the campaign.
“We are proud to be working with Toonies for Tummies to directly support children in schools across Calgary. All children should have access to a nutritious breakfast and through this campaign we can do our part to make sure children start the day with a full stomach. We look forward to launching this new campaign at Calgary Co-op locations and to the extended support it will offer those in our community,” said Ken Keelor, CEO of Calgary Co-op, in a press release.
Toonies for Tummies supports student nutrition programs in schools across multiple provinces and raises awareness for supporting organizations.
The campaign includes multi-media marketing elements and store activations driven by participating retailers and their store teams.
One hundred per cent of shopper donations support the local community. Currently, 3,000 programs are being helped through the 2023 campaign.