Campbell Canada, UN World Food Program partner to alleviate hunger

5/17/2011

Campbell Canada in partnership with the UN World Food Program are tackling hunger relief. Each time Canadians buy a Nourish product at participating grocery stores, Campbell Canada will donate a can to Food Banks Canada and $0.25–the price of a school meal–to the UN World Food Program (WFP).

The WFP provides school meals to an average of 20 million children each year in 60 countries.

"The launch of Nourish was inspired by our belief that we have a responsibility to make healthier foods that taste great and are accessible to all Canadians regardless of their economic situation or geographic region.  Since the launch, Canadians have expressed their support for Nourish, many with a desire to purchase it, to help in the fight against hunger," said Philip Donne, president of Campbell Canada. "By making Nourish available in stores across Canada, 100 per cent of Campbell's Nourish net profits will fund hunger relief efforts including national donations to Food Banks Canada and global donations through the World Food Program."

Nourish is available at grocery stores across Canada including:  Co-op / Marketplace, Fairway Market, Longo's, Overwaitea Food Group (Save-On-Foods, Overwaitea Foods, Cooper's Foods, PriceSmart Foods), Safeway, and Sobeys Inc. (Sobeys, Sobeys Quebec, FreshCo).

There are two varieties: Hearty Chicken Bean and Six Vegetable Grain for a suggested retail price of $2.49.

Nourish is a complete meal with a full serving of three food groups that can be eaten heated or at room temperature. Each 425 gram can has a pop-top lid, a 24-month shelf life and doesn’t require the addition of water.

Since its February launch, more than 28,000 Canadians have joined Campbell Canada's Facebook page and on Twitter resulting in the donation of a further 90,000 cans of Nourish to Food Banks Canada in addition to Campbell's initial 100,000 can donation.

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