Who: Carlton Cards
What: For the third year, a portion of the proceeds from every greeting card sold at participating retailers in Canada from Oct. 1 to 31 will be donated to the Canadian Mental Health Association (CMHA).
The 2023 Mental Health Awareness Month campaign includes a 31-day Connection Calendar (available for download on www.carltoncards.ca and www.chma.ca), which features daily activities intended to nurture mental health.
In addition, Carlton Cards has also created a social media #ConnectionChallenge on Facebook and Instagram. The company will be gifting challenge participants with free greeting cards throughout October.
“Supporting the CMHA is the perfect fit for our brand since helping Canadians stay connected to the people in their life with a greeting card has been at the heart of what we at Carlton Cards have done for over a century,” said Rod Sturtridge, president Carlton Cards, in a statement.
This campaign will be featured in the following participating retailers: Atlantic Superstore, Brunet, Dominion, Familiprix, Federated Coop, Foodland, Fortinos, IGA, Jean Coutu, Lawtons Drugs, Loblaws, London Drugs, Maxi, Metro Ontario, PharmaChoice, Pharmasave, Real Canadian Superstore Provigo, Safeway, Save On Foods, Shoppers Drug Mart, Sobeys, Your Independent Grocer, select Walmart stores and Zehrs Markets.