CFIG unveils 2022 Master Merchandiser award winners

A total of 15 prizes were awarded across five merchandising categories

Awards for the best merchandising displays in Canadian grocery were handed out at The Merchandising Excellence Awards on Tuesday (Oct. 25).

The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program recognizes best point-of-sale merchandising in the grocery industry. 

A total of 15 prizes were awarded across three different store size groupings and five merchandising categories.

Experienced industry judges determined category winners based on: creativity and visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance. 

Merchandising displays, promotions and events were held between Aug. 12, 2021, and Aug. 12, 2022.  

See the full list of this year’s 2022 Master Merchandiser award winners below (descriptions provided by CFIG). 

First To Market – New Product 

Small Surface – Gold 

South Hill Fine Foods, Moose Jaw, Sask. 
Russell Mulvey and store team 

Supplier: Cary BaileySaputo 

Description: “This Grey Cup display of Saputo’s new Armstrong 220 g. slices scored big for South Hill Fine Foods.” 

Medium Surface – Gold 

Buy-Low Foods, Didsbury, Alta.  
Greg Poirier 

Supplier: Sharon GowerSaputo 

Description: “The May long weekend display featured Saputo’s new Armstrong slices. 'Thick Marble' and 'Mexican Fiesta' were the perfect choices for a start-of summer barbeque.”

Large Surface – Gold 

Colemans Food Centre, St. John’s, N.L. 
Coleman family

Supplier: Jacueline Stanford, Kruger Products 

Description: “Coleman Food Centre and Kruger created this display to introduce Bonterra for a Better Planet, Kruger’s newest brand.” 

Themed Event 

Small Surface – Gold 

Rabba #141, Oakville, Ont.
George El Moussa 

Supplier: Christine Golfetto, A. Lassonde 

Description: “Rabba #141 worked with A. Lassonde to set up this large display of Jones Soda for the back-to-school crowd.”

Medium Surface – Gold 

Buy-Low Foods, Langdon, Alta. 
Christina Marshall 

Supplier: Sharon Gower, Saputo 

Description: “Saputo and Buy-Low Foods Langdon studied hard and came up with this top-class back-to-school display featuring Armstrong and Milk2Go.” 

Large Surface – Gold 

Tremblett’s Independent, Ingersoll, Ont.
Rob Tremblett and team 

Supplier: General Mills 

Description: “Tremblett’s and General Mills created the Old El Paso Stadium with 300 cases of kits and components for Super Bowl Game night.”  

Perimeter Display 

Small Surface – Gold 

Central Fresh Market, Kitchener, Ont.
Mike Willamson and team 

Supplier: Dave Farley, Maple Leaf Foods and Wonderbrands 

Description: “Central Fresh Market’s Barbeque display featured Maple Leaf and Schneider’s products merchandised with Wonder buns. Readi Crisp Bacon, Hot Rods and Pepperettes were there too for summer snacking.” 

Medium Surface – Gold 

Market Street Vulcan, Vulcan, Alta. 
Scott Mitchell 

Supplier: Sharon Gower, Saputo 

Description: “The back-to-school bus stopped at Market Street Vulcan. The custom-made POS and decorations highlighted Armstrong Cheese, Milk2Go and Vitalite products from Saputo.”

Large Surface – Gold 

Calgary Co-op #8 Oakridge, Calgary, Alta. 
Karrie Fox

Supplier: Darlene Taylor, A. Lassonde 

Description: “Lassonde and Calgary Co-op Oakridge created this stunning Apple Month display at the store entrance, featuring the co-op truck and SunRype 75th anniversary POS surrounded and filled with apples, SunRype juices and fruit snacks.”


Small Surface – Gold 

Vince’s Market, Newmarket, Ont.  
Giancarlo Trimarchi 

Supplier: Brandon Fuselli, Peter Settecase and Carly Watts, Tree of Life, and David Brown, Coca-Cola 

Description: “Tree of Life brought Guacachips and Coca-Cola brought AHA Water to this fiesta at Vince’s Newmarket. The flavourful chips and thirst-quenching AHA were the perfect pair.” 

Medium Surface – Gold 

Freson Bros., Hanna, Alta.
Don Boos 

Supplier: Rick Friesen, McCormick and Kraft Heinz 

Description: “Freson Bros. encouraged their Hanna shoppers to make barbeques even tastier with these McCormick and Kraft Heinz products.” 

Large Surface – Gold 
Save-On-Foods #980 – Orchard Plaza, Kelowna, B.C.  
Scott Nazaruk and Orchard Plaza team 

Supplier: Cory Morash, Kevin Kental, Coca-Cola; Kevin Olexson, Old Dutch; and Linda Laidlaw, Nestlé Canada 

Description: “It was good versus evil for Halloween at Save-On-Foods Orchard Plaza, with Spiderman on one side of the display and Venom on the other, featuring products from Coca-Cola, Old Dutch and Nestlé.” 

Single Manufacturer 

Small Surface – Gold 

Rabba Fine Foods 
Mike Bro and Lindsay Rabba 

Supplier: Patrice Provencher, Nestlé Canada Inc. 

Description: “A Perrier Christmas tree put the large bottles of the popular Nestlé brand front and centre at Rabba Fine Foods.” 

Medium Surface – Gold 

Stong’s Northwoods 
Stu Maciver 

Supplier: Lilian Paiement, General Mills 

Description: “General Mills and Stong’s Northwoods get straight As for this back-to-school display featuring Annie’s products.” 

Large Surface – Gold 

Save-On-Foods Park & Tilford, North Vancouver, B.C.
Sean Canin 

Supplier: PepsiCo Foods 

Description: “PepsiCo Foods and Save-On-Foods Park & Tilford brought it all together in the name of love for Valentine’s Day.” 

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