CFIG unveils 2022 Master Merchandiser award winners
Awards for the best merchandising displays in Canadian grocery were handed out at The Merchandising Excellence Awards on Tuesday (Oct. 25).
The Canadian Federation of Independent Grocers’ (CFIG) Master Merchandiser Awards Program recognizes best point-of-sale merchandising in the grocery industry.
A total of 15 prizes were awarded across three different store size groupings and five merchandising categories.
Experienced industry judges determined category winners based on: creativity and visual appeal; effective use of signage; display shopability; effective cross-merchandising; and supporting manufacturer compliance.
Merchandising displays, promotions and events were held between Aug. 12, 2021, and Aug. 12, 2022.
See the full list of this year’s 2022 Master Merchandiser award winners below (descriptions provided by CFIG).
First To Market – New Product
Small Surface – Gold
South Hill Fine Foods, Moose Jaw, Sask.
Russell Mulvey and store team
Supplier: Cary Bailey, Saputo
Description: “This Grey Cup display of Saputo’s new Armstrong 220 g. slices scored big for South Hill Fine Foods.”
Medium Surface – Gold
Buy-Low Foods, Didsbury, Alta.
Greg Poirier
Supplier: Sharon Gower, Saputo
Description: “The May long weekend display featured Saputo’s new Armstrong slices. 'Thick Marble' and 'Mexican Fiesta' were the perfect choices for a start-of summer barbeque.”
Large Surface – Gold
Colemans Food Centre, St. John’s, N.L.
Coleman family
Supplier: Jacueline Stanford, Kruger Products
Description: “Coleman Food Centre and Kruger created this display to introduce Bonterra for a Better Planet, Kruger’s newest brand.”
Themed Event
Small Surface – Gold
Rabba #141, Oakville, Ont.
George El Moussa
Supplier: Christine Golfetto, A. Lassonde
Description: “Rabba #141 worked with A. Lassonde to set up this large display of Jones Soda for the back-to-school crowd.”
Medium Surface – Gold
Buy-Low Foods, Langdon, Alta.
Christina Marshall
Supplier: Sharon Gower, Saputo
Description: “Saputo and Buy-Low Foods Langdon studied hard and came up with this top-class back-to-school display featuring Armstrong and Milk2Go.”
Large Surface – Gold
Tremblett’s Independent, Ingersoll, Ont.
Rob Tremblett and team
Supplier: General Mills
Description: “Tremblett’s and General Mills created the Old El Paso Stadium with 300 cases of kits and components for Super Bowl Game night.”
Perimeter Display
Small Surface – Gold
Central Fresh Market, Kitchener, Ont.
Mike Willamson and team
Supplier: Dave Farley, Maple Leaf Foods and Wonderbrands
Description: “Central Fresh Market’s Barbeque display featured Maple Leaf and Schneider’s products merchandised with Wonder buns. Readi Crisp Bacon, Hot Rods and Pepperettes were there too for summer snacking.”
Medium Surface – Gold
Market Street Vulcan, Vulcan, Alta.
Scott Mitchell
Supplier: Sharon Gower, Saputo
Description: “The back-to-school bus stopped at Market Street Vulcan. The custom-made POS and decorations highlighted Armstrong Cheese, Milk2Go and Vitalite products from Saputo.”
Large Surface – Gold
Calgary Co-op #8 Oakridge, Calgary, Alta.
Karrie Fox
Supplier: Darlene Taylor, A. Lassonde
Description: “Lassonde and Calgary Co-op Oakridge created this stunning Apple Month display at the store entrance, featuring the co-op truck and SunRype 75th anniversary POS surrounded and filled with apples, SunRype juices and fruit snacks.”
Multi-Manufacturer
Small Surface – Gold
Vince’s Market, Newmarket, Ont.
Giancarlo Trimarchi
Supplier: Brandon Fuselli, Peter Settecase and Carly Watts, Tree of Life, and David Brown, Coca-Cola
Description: “Tree of Life brought Guacachips and Coca-Cola brought AHA Water to this fiesta at Vince’s Newmarket. The flavourful chips and thirst-quenching AHA were the perfect pair.”
Medium Surface – Gold
Freson Bros., Hanna, Alta.
Don Boos
Supplier: Rick Friesen, McCormick and Kraft Heinz
Description: “Freson Bros. encouraged their Hanna shoppers to make barbeques even tastier with these McCormick and Kraft Heinz products.”
Large Surface – Gold
Save-On-Foods #980 – Orchard Plaza, Kelowna, B.C.
Scott Nazaruk and Orchard Plaza team
Supplier: Cory Morash, Kevin Kental, Coca-Cola; Kevin Olexson, Old Dutch; and Linda Laidlaw, Nestlé Canada
Description: “It was good versus evil for Halloween at Save-On-Foods Orchard Plaza, with Spiderman on one side of the display and Venom on the other, featuring products from Coca-Cola, Old Dutch and Nestlé.”
Single Manufacturer
Small Surface – Gold
Rabba Fine Foods
Mike Bro and Lindsay Rabba
Supplier: Patrice Provencher, Nestlé Canada Inc.
Description: “A Perrier Christmas tree put the large bottles of the popular Nestlé brand front and centre at Rabba Fine Foods.”
Medium Surface – Gold
Stong’s Northwoods
Stu Maciver
Supplier: Lilian Paiement, General Mills
Description: “General Mills and Stong’s Northwoods get straight As for this back-to-school display featuring Annie’s products.”
Large Surface – Gold
Save-On-Foods Park & Tilford, North Vancouver, B.C.
Sean Canin
Supplier: PepsiCo Foods
Description: “PepsiCo Foods and Save-On-Foods Park & Tilford brought it all together in the name of love for Valentine’s Day.”
