Leaving out milk and cookies for Santa at Christmas is a well-established tradition. For its holiday marketing, Dairy Farmers of Canada is linking this special moment to the "quality and care in Canadian dairy production."
"Children of all ages associate Santa with his drink of choice on Christmas night: a glass of milk--and we want to bring that to life this holiday season," said DFC in a press release.
The ad is running on television and social media. Check it out: