Check this out: Food brands look to score with Super Bowl ads


On Sunday night, more than 150 million people are expected to watch the New England Patriots take on the Philadelphia Eagles during Super Bowl LII.

And, while shots of the winning team are sure to make front-page news the following day, Super Bowl advertising gains media attention, online views and social media mentions before, during and long after the game. (Skittles' 2017 Super Bowl ad has amassed more than nine million views on YouTube.)

Big game advertising is an opportunity to get a brand in front of eyeballs -- a lot of eyeballs -- and it comes with a hefty price tag. This year, NBC is charging US$5 million for 30 seconds of air time. Wisely or not, here's a look at how some big name food and drinks brands are using that time:

Doritos and Mountain Dew

PepsiCo's joint production for its Doritos and Mountain Dew brands features a lip-synching Morgan Freeman. Touchdown!


The red-coated candy gets a real life persona and he looks a lot like Danny DeVito.


Saturday Night Live alum Bill Hader discovers the deliciousness of combining chip flavours. Mind blown.


And while some brands are releasing their television commercials online prior to Sunday's broadcast, others are only giving viewers a slight taste of what's to come. Skittles, for instance, is teasing what its Super Bowl ad might look like, with four 30-second vignettes starring Friends alum David Schwimmer. Here's a sample:


Okay, not a food brand per se, but still an important player in the grocery space. And we couldn't resist showing an ad with Amazon founder Jeff Bezos.

This ad will auto-close in 10 seconds