Check this out: Giant Tiger's multiple campaign personas

A busy mom, a deal finder and a budget-conscious couple walk into a Giant Tiger... They're all looking for a bargain and they're all are part of Giant Tiger's fall advertising.

The retailer has launched a multi-channel campaign called See Yourself Saving, featuring the above personas in a bid to showcase its "brand promise of savings for Canadian families every day, with quality merchandise," according to a press release.

"Each character portrays a unique shopping style that's sure to resonate with current Giant Tiger fans and entice new shoppers," it says.

Take a look: