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05/18/2017

Check this out: Lactantia marks anniversary with updated logo

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To mark its 70th anniversary, Parmalat Canada's Lactantia brand has made subtle changes to its logo.

Can you spot the differences?

 


  • lactancia-logo-2016
    BEFORE

  • lactancia-logo-2017
    AFTER


 

Keeping the farm imagery in tact, the updated version removes blue line detailing from the red ribbon, which has also been altered.

The new logo, designed by Montreal-based firm BrandBourg, is on all of the brand's milk packaging and will expand to other products over the next few months.