To mark its 70th anniversary, Parmalat Canada's Lactantia brand has made subtle changes to its logo.
Can you spot the differences?
BEFORE
AFTER
Keeping the farm imagery in tact, the updated version removes blue line detailing from the red ribbon, which has also been altered.
The new logo, designed by Montreal-based firm BrandBourg, is on all of the brand's milk packaging and will expand to other products over the next few months.