No Frills has updated its Hauler: Aisles of Glory video game for back to school in partnership with Kellogg's.
The 8-bit 2D animated game, which launched earlier this year, now includes school-themed obstacles like an overhead projector and screen and a chalkboard that players must overcome to earn PC Optimum points. A bonus level lets players collect such items as Pringles and No Name vanilla and chocolate crème-filled sandwich cookies.
The Loblaw-owned discount banner introduced Hauler more than a year ago with television commercials, an original song and clothing items.
The original creative aimed to demonstrate the banner’s commitment to quality food at low prices, and communicate that fancy in-store musicians, chalkboard artists and produce items stacked like pyramids found at some stores, translate to higher grocery bills.
At launch the brand defined on its Facebook page as:
1. Someone who cares not for frills.
2. Someone who is frugal, and proud of it.
3. Someone who hauls. Hard. (See definition of haul)
4. Someone who shops at No Frills.
Linda’s such a hauler she needs a stretch minivan.