Skip to main content

Check this out: PC's cheesy promotion

Private label brand recognizes National Mac and Cheese Day with a limited-edition T-shirt
Right in time for National Mac and Cheese Day, the limited edition Cheesy tee is available while quantities last. (CNW Group/Loblaw Companies Limited)

When it came to recognizing the "cheesiest day of the year," President's Choice had it down to a tee.

To celebrate National Mac and Cheese Day (July 14), the Loblaw-owned private-label brand introduced a limited-edition PC Mac and Cheese T-shirt featuring a large piece of elbow pasta. The shirt was created in collaboration with Toronto lifestyle brand Province of Ontario and is selling for $48 at

"Mac and cheese is a staple in the majority of Canadians' homes. We wanted to give Canadians a fun way to share their love for this cheesy dish," says Cheryl Grishkewich, vice-president, marketing, President's Choice.

This ad will auto-close in 10 seconds