Right in time for National Mac and Cheese Day, the limited edition Cheesy tee is available while quantities last. (CNW Group/Loblaw Companies Limited)
When it came to recognizing the "cheesiest day of the year," President's Choice had it down to a tee.
To celebrate National Mac and Cheese Day (July 14), the Loblaw-owned private-label brand introduced a limited-edition PC Mac and Cheese T-shirt featuring a large piece of elbow pasta. The shirt was created in collaboration with Toronto lifestyle brand Province of Ontario and is selling for $48 at ProvinceofCanada.com.
"Mac and cheese is a staple in the majority of Canadians' homes. We wanted to give Canadians a fun way to share their love for this cheesy dish," says Cheryl Grishkewich, vice-president, marketing, President's Choice.