Check this out: Whole Foods holiday cookie count
Organic grocery continues to launch commercials under its "Whatever makes you whole" brand platform
Whole Foods new holiday advertising demonstrates that
when it comes to cookies it's hard to stop at just one, or five for that matter.
The Amazon-owned organic grocery chain has launched a 15-second spot showing a woman in the bakery section singing "The 12 Days of Christmas" as she hand selects "five golden rings." The ad is an extension of Whole Foods' "Whatever makes you whole" brand platform it introduced earlier this year.
At the time of the launch, Sonya Gafsi Oblisk, global VP of marketing at Whole Foods told AdAge.com the campaign “was really intended to move the brand to a much more human place … but also have a strong nod to the individuality and diversity of everyone that loves the brand.”